Time for change

We know we’ve been a little quiet of late, but we feel it’s time to let you know what we’ve been up to!

The truth is that for the past year, we’ve been working behind the scenes on some exciting developments at Plum & Ashby which we’re finally ready to reveal. Before we tell all, we thought it would be helpful to explain the thinking behind it. After all, why fix what isn’t broken?

The real reason is that we like change, we like to keep things moving forward, we love innovating, we love designing and we love creating. More than that, we want to design, create and make the very best products we can - which will smell great, work well and look fabulous in your homes. And we think we’ve made some positive changes on that front that we’re proud to share with you.

One meaningful change to mention is that we have grouped our products into five fragrance families: woody, herby, floral, amber and fresh. This is something the perfume industry has done for years, as we all instinctively prefer scents from some fragrance families over others. We also hope this will help you shop our range more easily and discover more of our products to love.

We’ve also had a bit of a refresh of our look but more on that in our next journal post.

Vicky & Freya x