Tommy’s
Since 2020, we have been on an incredible journey with the UK’s largest charity Tommy’s, the UK’s leading pregnancy and baby charity, who work to stop the heartbreak of baby loss and make pregnancy and birth safe for everyone.
They also provide trusted information, advice and support for anyone who needs it.
Tommy’s work tirelessly to care for families struggling with baby loss, to raise awareness and to help break the silence.
Baby Loss Awareness Week takes place from the 9th-15th October every year and is a time to stop and reflect on all the babies who were lost too soon. It culminates with the Wave of Light on the 15th where people light a candle in memory of their much-loved baby.
Through this initiative the warm glow of remembrance travels around the globe, from time zone to time zone, shining out into the dark of the evening.
Alongside Tommy's, we encourage everyone to light a candle and join the Wave of Light. Together with Tommy’s ambassador and best-selling author, Elle Wright, we have also created a soothing Fresh Fig and Jasmine candle to support the event. This is the official Tommy's candle for the Wave of Light.
This year we are proud to offer a smaller votive size candle.
100% of the profits from every single purchase goes straight towards Tommy’s groundbreaking research, information and support*
"Parents living with pregnancy loss or baby loss so often tell us their grief is overlooked or forgotten by others, which only adds to their pain.
Baby Loss Awareness Week is an important way to help bereaved families feel less alone, and the Wave of Light which marks the close of the week is a uniquely special moment as candles are lit around the country in memory of much-missed babies.
Through the design and sale of their beautiful Wave of Light candles, Plum & Ashby have now raised more than £250,000 for Tommy’s since 2020.
We are profoundly grateful for their commitment and support, which has helped us to fund vital research into pregnancy and baby loss and to provide support services and information for so many families." - CEO of Tommy’s Kath Abrahams
For Wave of Light 2026, we filmed a panel discussion with four women who have each experienced baby loss. During the conversation they shared their own personal stories, all engaged in open discussion about the support Tommy's provided and what it meant to them, and also offered some words of advice and reflection for anyone else going through loss right now. Throughout, the women spoke honestly about their emotions - grief, hope, connection, and what it means to feel less alone.
The Panel
Elle Wright - Elle lost her son Teddy nine years ago. Tommy’s ambassador & co-creator of the candle. She has since become a writer and advocate for bereaved parents, and is also mum to her daughter, Olivia.
Lauren Saddington - Lauren built her platform on relatable, everyday content before opening up to her followers about her experience of miscarriage. She is now mum to her daughter, Winnie.
Tulip Mazumdar - Tulip is a journalist who has written publicly, including for the BBC, about her miscarriages and the silence and stigma that so often surrounds baby loss.
Charlotte Berman - Charlotte experienced multiple losses before the birth of her daughter, Zoe, and has spoken about what support helped her along the way.
Murphy’s Sketches
For this year's design, we partnered with Murphy's Sketches, the pen name of illustrator Kerri Cunningham. What began as a way of picking a pencil back up after becoming a mum has grown into a much-loved platform, known for its gentle, heartfelt illustrations about motherhood and everyday life. Her style felt like a natural fit for this campaign: warm, honest and full of care.
We are thrilled that some of our stockists across the country have joined us in the cause and you are now able to find our Wave of Light candles in shops and boutiques up and down the UK.
Since the launch we have sold more than 15,000 candles, making Wave of Light one of the most successful charity candle partnerships in the UK. The partnership is one we treasure, and hope will continue for years to come.
* Each year we, as a company, make a minimum commitment, regardless of sales figures, of £30,000, with an overall pledge of £250,000 by 2026. We are proud to say, however, that with the help of our amazing stockists and customers, the money we have raised has exceeded this every single year by an average of £10,000.
For more information about Tommy’s and the great work they do, click here
