23 March, 2023
Behind the Fragrance - with our scent creator
To celebrate the launch of our latest floral scent – Cornflower & Meadow Rose, we sat down with our scent creator Helene to find out more about this floral masterpiece….
So Hélène, could you tell us about the fragrance notes of Cornflower and Meadow Rose and the ways they effect how we experience the scent?
The first thing to say is that “notes” are the ingredients that a master perfumer uses to craft a fragrance. The scent will change over time as the different notes from the top, heart and base of the fragrance develop at different times. These changes take you on a journey through the scent.
With Cornflower and Meadow Rose, you will first encounter the citrus note of bergamot in subtle conversation with the fruity notes of plum and blackcurrant. These are the scent’s top notes. You will then pass on through the harmony of floral notes that make up the heart of the perfume. These are created from a bouquet of fragrant meadow flowers; buttercups, daisies, cornflowers and poppies, all blended delicately with jasmine and rose. As the scent of the flowers falls away you will be left with the base notes, the earthy fragrance of moss and the warmth of amber.
What makes this scent unique to Plum & Ashby?
Plum & Ashby scents contain carefully selected blends of ingredients. Whereas many fragrances are built from a relatively small number of components, this new scent, as with all the Plum & Ashby scents, is complex, containing a wide variety of different notes, all artfully blended together. This means that the scent may last longer, developing subtly over time.
Are there any specific ingredients within Cornflower and Meadow Rose that you find particularly noteworthy?
Two of the most interesting ingredients for me are jasmine and rose. They are the two cornerstones of perfumery. Hardly any perfume out there does not feature either rose or jasmine somewhere in its creation. Rose is the “Queen of Flowers”. Jasmine is known simply as, ‘La Fleur’, in the perfume world, or ‘The Flower’, because there is likely no other note (other than the rose) that is so essential to perfumers. The rose, according to fossil evidence, is around 35 million years old, and its 150 species are thought to originate from all over the Northern Hemisphere: from Alaska to Mexico and even northern Africa. Jasmine, of which there are no less than 200 species, is now grown from India to France, Morocco, Algeria, and Spain.
When or where would you use this scent?
This scent is the epitome of a summer meadow. As such, it is lovely to use in your living room, bringing the perfume of the garden and the warmer seasons into your home.
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